In this post, we'll go over how updating your website can help get more traffic, increase conversions, and make your content easier to find. The first thing to do is come up with a new design that looks fresh and engaging and will also work well on mobile devices where a large majority of your traffic will likely come from.

Many small business owners may think that it's too expensive to hire a professional web designer, but there are inexpensive alternatives like WIX or GoDaddy's website builder. These are pretty easy to use (just drag and drop) and can still give you a fresh new look that will help your website stand out from the rest. However, these platforms can only get you so far and if your website is a business tool, you'll want to make sure you are working with a professional.

You'll also need to think about performance and SEO (search engine optimisation). Using the right keywords in your title tags, meta description tag, and content will make sure your site is being seen by people searching for those appropriate terms. For the DIY site builders out there, these are elements that can be overlooked and ultimately cause frustration when your business website is not generating sales or queries.

You also need to consider keeping your website updated, particularly if you are using a platform like Wordpress with many modules and plugins. Wordpress is one of the most popular platforms on the market today, so it's important to keep it up to date because if you do not, your website will be slow and unresponsive.

Finally, you'll need to be sure you are working with a company that has experience with marketing and search engine optimisation. Most small business owners have tried their hand at SEO in the past, but unfortunately not many have used it for promotional purposes or have the time to manage themselves. The good news is that your Ipswich Websites site is made for SEO from the get go!

Feel free to connect with us anytime if you would like to build a great new website for your Ipswich business.