Before you begin: Key things you need to consider before building an e-commerce website

Ongoing maintenance and integration into advertising platforms

The next major thing to consider is if you can invest the time into maintaining your own site, and integrate other things down the track, such as tracking codes for digital ads or integrating a payment gateway. Not all platforms are built the same, and if you find yourself requiring assistance to add a new feature or be found for the right keywords, you might come unstuck if your earlier decision to ‘save money’ is a website builder comes back to haunt you due to limited feature sets or plugin options. Do you have the time and expertise to build custom landing pages for digital campaigns, implement tracking and setup reporting?

As you can see, there could possibly be longer term business consequences for taking the DIY approach instead of working with a dedicated website agency when building your site.

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