Want to stand out online and win more customers? It's not enough to just have a website. You need to be the answer your customers are searching for. That's where Answer Engine Optimisation (AEO) comes in.

Think of AEO as the next generation of SEO. It's all about optimising your online presence to provide direct, concise answers to user queries – whether they're typing a question into Google or asking Siri or Alexa.

Why is AEO important for your business?

• Get Found First: AEO helps your business jump to the top of search results. Imagine a potential customer searching "best plumber near me". With AEO, your business is the first thing they see!
• Win More Customers: When you provide the best and most helpful answers, you build trust and authority. Customers are more likely to choose a business that seems like an expert.
• Dominate Voice Search: More and more people are using voice assistants. AEO helps you capture those "near me" searches and drive local traffic to your business.
• Boost Your Brand: AEO positions you as the go-to expert in your field. It shows you understand your customers' needs and have the answers they're looking for.

How can you implement AEO for your business?

1. Know what your customers are asking: Think about the questions your customers typically have. What problems are they trying to solve?
2. Create content that provides answers: Develop informative and engaging content that directly answers those questions. Use clear and concise language.
3. Structure your content for easy reading (and for search engines): Use headings, bullet points, and numbered lists to make your content easy to scan.
4. Use schema markup: This is a bit technical, but it helps search engines understand your content and deliver it as a direct answer. A good SEO expert can help with this!
5. Optimize for voice search: Use natural language and long-tail keywords (like "how to fix a leaky faucet in my bathroom").
6. Track your results: Use analytics tools to see what's working and what's not.
   

Need help with AEO?

If you're feeling overwhelmed, don't worry! Our team or agencies like In Cahoots Co specialise in AEO. They can help you:

• Conduct in-depth keyword research
• Create high-quality, SEO-optimized content
• Implement technical SEO strategies
• Monitor your website's performance

Ready to be found online in Ipswich, Brisbane and beyond?



Don't get left behind. Embrace the power of AEO and watch your business thrive! Connect with us today!