Google's core web vitals is an algorithm developed by google that is designed to measure the quality of a website and also provides insights into how a website may need improvement. Webmasters should take a close look NOW to improve their site to either meet or exceed these standards which will likely affect their ranking in the search engine results page, and ultimately lead to higher traffic volume to their sites - which at the end of the day is the goal of your site after all.

In this article, we'll look at what google core web vitals measures, how it's different from SEO rankings, and what you can do about it as a webmaster.

Google web vitals measures the quality of a website in the following areas:

HTML improvement. Google's algorithm penalises websites that have code errors, script issues, and other issues based on the type of technology used. These problems will reflect in your site's loading speed and page rank. If you have noticeable load time problems or any other html issues then it is important that you rectify them as soon as possible to ensure that your site presents well on google web scores. Obtaining a site health report is one way to see what needs to be fixed as a priority

Largest contentful paint. The total size of the images on your website is a big factor when it comes to calculating the total purity for your site. If you have large images in an area or section of your site that's not directly related to the actual page content, Google will register this as a web page, which will cause the score to be lower. This is another reason why you should ensure that images are relevant to the page they appear on as it reflects positively on the overall quality of your site.

First Input Delay. This is the time (in milliseconds) it takes for a user to click something on the page. This metric is important because Google now thinks of the user's experience when it comes to ranking. If the First Input Delay is too high, your website will likely get de-ranked and put lower down in search engine results.

Cumulative Layout Shift Cumulative Layout Shift (CLS) is an important, user-centric metric for measuring visual stability because it helps quantify how often users experience unexpected layout shifts—a low CLS helps ensure that the page is easy to use with no nasty movement surprises.

Validity of HTML. This is how well your site's code follows search engine standards for valid markup and use of CSS. Google states that sites with good markup will rank higher than those with poor markup as the code is easier to read, which makes it easier for the search engine to access your information and rank you correctly.

Are you ready for the changes? Speak to your web designer/master about Google Core Web Vitals and how it may impact your business website.