What is the WebP file format and why you should be using it ASAP

Ben Hayward • March 31, 2021

Improve website load times today with the webp file format

What is WebP?


It's the relatively new kid on the block when it comes to image files that live on your website. It provides superior compression for images used on your website. By decreasing imagery loading time, your website is faster and has a better chance of providing a great user experience and even a possible SEO boost!


Show me the numbers!


On average, WebP lossless images are 26% smaller in size to the typical PNG file format and up to 25-34% smaller than comparable JPEG images (source SSIM Index).


Who supports WebP?


WebP is supported in Google Chrome, Firefox, Edge and the Opera browser (does anyone still use Opera?) and other industry standard tools.


Complimentary review (existing clients)

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