Off-page SEO is a marketing technique that happens outside of the website. It can entail search engine optimisation (SEO) strategies like link building and engaging in social media conversation. 

The goal of off-page SEO is to increase the relevance of a website or brand on search engines. This can lead to organic growth, which is when a website generates its own traffic from organic means such as search engine traffic.

Building backlinks is the cornerstone of off-page SEO. Backlinks refer to links back to a site or domain, and are important for ranking on search engines. There are many ways to get backlinks ranging from social media promotion to company websites that you can link back to. These websites will then add a link to their website, which can be seen in the search results.

There are three main types of links, defined by how they were earned: natural links, manually built links, or self-created links.

• A natural link is a link that is earned from a relevant website. For instance, if a website creator includes your name in the article text, then that would be considered natural. A natural backlink can come from many different places including Wikipedia articles, press releases or industry studies.

• A manual link refers to the process of getting an individual webmaster to add a hyperlink on their site to one of yours. The most common manual links are through guest blogging or content writing. It’s important that the website you are trying to get links from has high authority and relevant content.

• A self-created link is when you build your own blog or webpage and include links back to your main site on them.

Link building for off-page SEO is not only used for ranking, it is also used to improve the content of a website. Link building strategies such as guest blogging offer an opportunity for companies that want to increase their visibility in the digital space, and is therefore important in off-page SEO strategy.