In the age of social media, does your small business still need a website?
BEN HAYWARD • February 17, 2020
Having a website adds credibility to your business and compliments your social media channels.
Many small business owners may baulk at the idea of setting up a website when they have a successful presence on social media. There are a few reasons; the perception of costs, requiring some kind of technical or developer skillset or simply being too time poor.
The good news is that it is easier than ever to take control of your brand and business
with your own website and business email. We'll go over some of the benefits below and hopefully by the time you finish reading this, you'll see the benefits of creating a website for your small business.
A website will help attract new customers: Having a website adds credibility to your business and compliments your social media channels. It's a 'source of truth' that you can anchor your social media channels with. Launching a new product? Launch it on your site and share directly to your channels driving traffic back to the home of your brand.
Want to stand out online and win more customers? It's not enough to just have a website. You need to be the answer your customers are searching for. That's where Answer Engine Optimisation (AEO) comes in.
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