Are you aware of how the Google Merchant Centre could help your Ipswich small business?

The Google Merchant Centre is a platform that allows your business to connect with online shoppers. Below, we'll cover how you can get in on the action by setting up your own merchant centre and what it means for your business.

Setting up a Google Merchant Centre

The first step in getting set up with the Google Merchant Centre is creating an account. Once signed in, you’ll be able to claim and brand your business. This is a free, simple process and takes only a few minutes and you'll cover things like where you want customers to check-out ie on your site, or at your shopfront. 

When you have your account setup, it’s time to build your store. To start, you’ll need to choose the kind of business you want your merchant centre to represent.

Shop: Lets you create an online store with product listings and reviews, shipping information, and payment options.

Examples: Etsy , Amazon Storefront , eBay Store , Shopify Store .

Websites: Brands that can be found in the search engines like Google Images . People might also land on your website via keyword searches for products or categories. Examples: This is the most common option for small and medium-sized retailers. You'll need a website to set up a Google Merchant Centre for your business.

Social: Brands get listed in Google and the sites of other websites that have been approved by Google as having integrity. To be approved, your brand's listing needs to comply with industry standards like Fair Use Policies and should have your logo approved.

Examples: Instagram and Facebook are all possibilities from social media sites that show up in search engines. If you're able to get your product listings on these sites, you can also list them in the merchant centre. 

Label: A Label listing gives you full control over how your products are listed on the Google Merchant Centre. You can choose which images and product details to display as well as how to display your contact information, shipping information and phone number. Examples: The Label option is best for brands that sell across multiple categories.