What factors contribute to a great website?

Ben Hayward • December 20, 2022

Seven things that you need to have for a great website in 2022

There are several factors that can contribute to making a website great. Some key considerations include:

User experience: A great website should be easy to use and navigate, with clear and intuitive design elements and a logical structure.


Content: The content on a great website should be informative, relevant, and engaging, and should be presented in a clear and concise manner.


Functionality: A great website should function properly and be free of errors or bugs. It should also load quickly and be optimised for mobile devices.


Aesthetics: A great website should have a visually appealing design that is consistent with the brand's image and appeals to the target audience.


Accessibility: A great website should be accessible to users with disabilities, using techniques such as alt text for images and proper heading structures.


Security: A great website should be secure and protect the privacy of its users.


Search engine optimisation: (SEO) A great website should be optimised for search engines, using techniques such as keyword research and meta tags to improve its visibility in search results.


Overall, a great website should be user-friendly, informative, functional, visually appealing, accessible, secure, and optimised for search engines in order to effectively achieve its goals and provide a positive experience for users.


Looking for a local Ipswich and Springfield Lakes website designer? Connect with us today to have a chat about your website requirements. We specialise in working with growing businesses across Ipswich and beyond.

The woman is wearing a yellow sweater and pointing to the side.
By Ben Hayward January 12, 2025
Want to stand out online and win more customers? It's not enough to just have a website. You need to be the answer your customers are searching for. That's where Answer Engine Optimisation (AEO) comes in.
A laptop computer is open to a website for ripley markets.
By Ben Hayward January 1, 2025
Make the most of 2025! Key Features of a Great Business Web site. Ipswich Websites crafts stunning, high-performing websites tailored to your business needs. From SEO to branding, we help you stand out online. Contact us today!
More Posts