User experience: A great website should be easy to use and navigate, with clear and intuitive design elements and a logical structure.
Content: The content on a great website should be informative, relevant, and engaging, and should be presented in a clear and concise manner.
Functionality: A great website should function properly and be free of errors or bugs. It should also load quickly and be optimised for mobile devices.
Aesthetics: A great website should have a visually appealing design that is consistent with the brand's image and appeals to the target audience.
Accessibility: A great website should be accessible to users with disabilities, using techniques such as alt text for images and proper heading structures.
Security: A great website should be secure and protect the privacy of its users.
Search engine optimisation: (SEO) A great website should be optimised for search engines, using techniques such as keyword research and meta tags to improve its visibility in search results.
Overall, a great website should be user-friendly, informative, functional, visually appealing, accessible, secure, and optimised for search engines in order to effectively achieve its goals and provide a positive experience for users.
Looking for a local Ipswich and Springfield Lakes website designer? Connect with us today to have a chat about your website requirements. We specialise in working with growing businesses across Ipswich and beyond.
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