How a chatbot can help your small business

Ben Hayward • June 5, 2021

No business is 'too small' for a chatbot

Chatbots are a great way to get people to stay on your website and are a great way to encourage engagement and 'outlive' the average person’s attention span, which means they can keep talking for as long as the customer wants to chat. 


One great way a chat bot can help a small business is by acting as a digital concierge pointing visitors to your most important information, products and services.


Think of this as a shortcut through a process that might otherwise require multiple steps, like checking availability and getting quotes for insurance coverage or shopping products. 


They are more interactive than a contact form while quietly performing a similar function of collecting details and facilitating further follow-up and communication with your customers. 


No business is 'too small' for a chat bot. A great example of one Ipswich Websites has implemented is with an electrical contracting business. It acts as a 24/7 engagement tool which has helped collect new leads and converting them to customers. Another advantage is syncing chats up to your phone so you can facilitate communication anywhere!


Not all chat bots are the same. They can vary in purpose, features and performance. Even chat bot's that claim to have a 'human-like' feel can be inconsistent – sometimes a little robotic, and other times they mimic a human voice. So how do you know which one is best for you?


You should choose a good one based on what your business needs are and exactly how they will help your business, which is the most important aspect however don’t get too hung up on the technology behind it because one size doesn’t fit all. 


Would you like to know more? Let's chat!

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