1. More Focus on a Target Audience

What's better than a massive, optimised audience? A laser-focused, niche-oriented audience. With performance max campaigns, your ads show only to people most likely to convert-meaning that you can spend more time fine-tuning your strategy and spending less time chasing leads who aren't ready for your product or service.

2. Better Performance

Because AdWords is built around performance, you can spend more time making your campaigns better, rather than wasting hours on non-working keywords. With Google Performance Max campaigns, your ads will only run when they're meant to-when users are ready to convert-and they'll be laser-focused on specific search terms relevant to your product or service. The result? Fewer wasted clicks and higher conversion rates if you collaborate with an Ipswich Agency that can help you with Google Ads.

3. Goal-Focused Campaign

First, it's much easier to focus your campaign around specific goals-like online store visits or clicks to your store-instead of trying to get people to do any and everything. This way, you won't be wasting money trying to get people to download a white paper they don't care about. Instead, with Performance Max campaigns, you can target those folks who are most likely to click on an ad-as well as offer them immediate value for doing so (your product!).

Since it's possible to create multiple ads that point to one destination (or landing page), you can also customise individual messages for specific users. Plus, even though these types of campaigns tend to cost more than standard text-based ads over time, they provide more-than-acceptable ROI when used correctly.

4. Ease of Setting Up

A standard AdWords campaign can be pretty laborious to set up-which is why, of course, many advertisers choose to outsource their PPC management. But if you're committed to learning how to set up and manage an AdWords campaign yourself (and reap all its potential rewards), then consider giving Google Performance Max a try. There are various companies that offers these services, but you can rely on trusted companies for Google Ads in Ipswich, including In Cahoots Co.

5. Full Channel Coverage and Holistic Approach

Google's constant algorithm updates have made it difficult for DIY marketers within businesses to properly measure their online success. With full channel coverage and a holistic approach, you can now accurately report your results and maximise all of your online advertising investments with Google's new performance-based ad platform.

6. Ad Schedule and Location Visibility

First and foremost, you should have a basic idea of where your business is located (or will be located). Google's location-based targeting lets you show ads to customers in specific zip codes, counties, cities or metro areas. When used in conjunction with ad scheduling, optimising your ads for certain times of day can help drive more traffic to your store during peak hours.